Oye

Envisioned by J Balvin, OYE is a Latin American wellness app designed to transform emotions into creative action. This project involved an intense creative process to compose music for users who seek emotional and mental health. We produced the brand’s audiologo and scored the app's practices, focused on harnessing the transformative and healing power of music.

Client

J Balvin

Year

2022

Services

Sonic Branding

Scoring

Mixing

Mastering

The Concept

Oye's sonic branding was developed based on three pillars related to wellness and meditation. The concepts, represented through sound, overlap to create a cohesive and memorable auditory experience that is both immersive and engaging.

Listen

Feel

Being

The Result

Audiologo

Soundscapes

Soundscape 1

Soundscape 2

Soundscape 3

Soundscape 4